Hard Baits

The do-everything topwater lure Spits, darts and chugs like fleeing baitfish Weighted tail for long casts Loud rattle Teaser tail hook

A proven fish-catcher when targeting pressured shallow water bass, the Strike King KVD Elite 1.5 Squarebill Crankbait has undergone an Elite Series...

Shimano designed the ARMAJOINT 190SF to solve the challenges of casting a big jointed swimbait in search of trophy fish. Lure engineers leverage Sh...

FEATURES 3 Pack Kit Available in shad-based and craw-based forage matching colorways Classic flat side profile mimics a variety of species and cr...

The Headbanger Shad 6”or 9" works well with just a simple straight retrieve, but excels when used with pauses and twitches. Available in three diff...

The Heddon Crazy Crawler® is a wild acting topwater lure that literally crawls across the surface, creating a trail of splashes as it goes. Their p...

Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits t...

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard ...

Shimano's BOOST CONCEPT technology triumphs in the depths with the introduction of World Crank 73F FLASH BOOST, a mid-depth crankbait designed with...

Weight: 3/4 oz. Length: 2 7/8″ x 1 3/16″ The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of all...

Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the liveliest, yet toughest balsa core baits ever. Balsa on the inside, ...

From a passion of bait building as a childhood hobby, to customizing lures as a professional angler, the OG Series™ is born of the sawdust from Ot...

The short arm design increases vibration and puts the flashing blade right over the hook so fish strike at the right place. Built-in rattle and Spi...

Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster, changing the deep diving ...

Newly designed sound chamber emits a unique clacking sound and can be "waked" on top at higher speeds than other wake baits. Unique clacking soun...

These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary...

Super sharp VMC® black nickel hooks. Hand-tuned and tank-tested ensures perfect swimming action right out of the box. Unmatchable action for attrac...

Constructed of premium Balsa wood, the Super Shad Rap® is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original ...

Weight 3/5oz Size: 6 1/2 inches