Hard Baits

Similar to the popular HD Trout, this smaller size was built for smaller applications like creeks and shallow fishing areas. This crankbait is grea...

The 2" plopper-style topwater bait catches them from both the bank and the boat, attracting bites from far away with its propeller tail. Its small...

Once the closely-guarded secret of the pros, the Vision OneTen jerkbait quickly became a staple among professional and amateur anglers alike, setti...

Thomas Fighting Fish Spoons feature a unique bend and embossed scale pattern to create an action and flash highly irresistible to all types of game...

Mike Bucca's Baby Bullshad is a fresh, downsized ABS plastic version of Mike's legendary resin poured bait. All the fish-catching characteristics o...

Bassmaster magazine named the Comet Mino one of the 10 best bass lures of all time. All Comet Minos are carefully airbrushed to ensure realism. Th...

The ultralight Rebel Teeny Wee-Crawfish is one of the most popular fishing lures in the world – a standby for all anglers who walk stream banks or ...

Iron Decoy spoons are constructed from the finest materials in the industry. The high-quality solid brass spoons have a jewelry quality finish. The...

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a sm...

New for 2024, McDowell's Crappie Crank is a bite-sized shad shaped bait perfect for crappies, perch, and more! Hand painted in 19 fish-catching col...

The Arbogast Jitterbug is the most respected topwater lure for night fishing, but it also produces explosive strikes throughout the day. The Jitter...

Size #2 Aglias are also excellent for smallmouth bass and walleye. These sizes are ideal for teaching youngsters the basics of spinner fishing, as ...

The vision OneTen jr. Packs the tournament-winning characteristics of the immensely successful vision OneTen jerkbait into a 98mm (3.85in) frame, g...

Aglias in size #1 and #2 are perfect for larger stream trout and large bluegills, sunfish and crappies. These sizes are ideal for teaching youngst...

The Bubbler Blade from Buckeye Lures is a topwater spinnerbait that always keeps it moving. Designed to be reeled through laydowns and emergent gra...

Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while s...

Strike King’s new Compact Tungsten Casting Jig is built with a premium tungsten jig head that is 40% more dense than lead for greater castability,...

Unique 3-blade, diamond-pattern prop produces entrancing sound and flash and enables slow retrieves so fish have no choice but to give in to tempta...

It's no secret that big bass love hiding in the thick stuff. Wherever there's milfoil mats, lily pads, or brush piles, you know there's fish. Lik...

The Black Fury with a plain treble hook is one of the great all-time Mepps spinners. The special Black Fury blade spins closer to the body than the...

The dressed Black Fury is one of the great all-time Mepps spinners for catching everything from trophy largemouth bass, smallmouth bass, northern p...