Baitfish

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help in...

Preferred, proven, and popular shape Great for jig trailers, spinner rigs, drop-shots, and other bottom bouncing rigs Split tail design provides s...

Each bait has a natural presentation in action, scent, and taste Replaces live Minnows for durable, long lasting results Expand your strike zone w...

FEATURES Replaces the real thing Water-based formula has lifelike taste and texture

Bred from the relentless pursuit of intertwining scent dispersion and technique driven shapes, the Berkley PowerBait MaxScent Flux-Gill combines pr...

If you've never dropshotted a jerkbait, now's the time. The Strike King® 3X Z-Too Jerkbait answers the needs of the small circle of anglers who've ...

The Berkley PowerBait Chop Block: a glide bait so effective it seems almost unfair. Devised to halt bass in their tracks, this versatile soft gl...

The Keitech Shad Impact is the perfect baitfish imitation. After careful consideration and multiple prototypes, we produced a lure that maintains a...

Designed in partnership with Travis Manson (SmallmouthCrush on Youtube), the Drop Minnow is in a league of it's own. It's extremely versatile - all...

FEATURES Replaces the real thing Water-based formula has lifelike taste and texture

The HAZE-ST is engineered to elevate strike responses from cruising, mid-column neutral fish—exhibiting refined action across the finesse spectrum ...

Precisely built to achieve a sweeping left to right hunting action when rigged as a weightless soft jerk bait. Loaded with salt for longer casts, ...

The Freedom Flyers are the new minnow to roll bass into the boat. The unique soft plastic design of the Freedom Flyer creates rolling and darting a...

Whether you're hover rigging with forward-facing sonar, drop-shotting deep structure, or slow-rolling for giants, the Panorama adapts to any techni...

This is the bait that started it all at Case Plastics! The "Mad Tom" is commonly called a "Willow Cat" which looks like a baby catfish. This natura...

This unique top water bait has all the attributes to catch big fish. Live Target has combined the realistic Shiner profile with a weedless hollow b...

At first glance the 2.1” Flat Cat looks a little bit strange - but put it in the water and you’ll see why we’ve been using prototypes for years to ...

It ended up as a great all-around bait! This swimbait-style bait has an impressive action and profile that fish find irresistible. A segmented body...

The Z-Man Gobius Swimbait is a pre-rigged goby imitation that boasts an extraordinary lifelike appearance. Designed with exquisite attention to det...

The Z-Man TRD GobyZ is a wide-bodied swimbait designed to mimic the invasive round goby and other bottom-dwelling forage such as stone cats, bullhe...