Products

FEATURES Patent pending PowerBait® Honey Comb Technology - increases durability without sacrificing action Runs true without blowout at slow to m...

The Dough Rider revolutionizes inline spinners by combining flash, vibration, and scent in one lethal package. Traditional spinners catch attent...

The Dough Rider revolutionizes inline spinners by combining flash, vibration, and scent in one lethal package. Traditional spinners catch attention...

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates...

The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individua...

FEATURES 3 Pack Kit Available in shad-based and craw-based forage matching colorways Classic flat side profile mimics a variety of species and cr...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

FEATURES Replaces the real thing Water-based formula has lifelike taste and texture

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in sof...

Traditional proven shape Replaces live leeches for durable, long lasting results Great action on slow retrieve

Each bait has a natural presentation in action, scent, and taste Replaces live Minnows for durable, long lasting results Expand your strike zone w...

Excellent for walleyes and bass Great on spinner rigs and weedless jigheads Features Gulp! extreme scent dispersion Expand your strike zone with G...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...

Fortified with Gulp! flavor chunks– natural bait scent and flavor Gulp! chunks creates large scent field Preformed into optimal nuggets making it ...

Realistic Corn Kernel Profile: Crafted with an authentic corn kernel shape featuring the distinctive plump, rounded design and natural texture t...

DESCRIPTION The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generati...

High buoyancy keeps bait in the strike zone Lifelike appearance Great on spinner harness

An absolute killer bait on our local trout streams!  Chunky Cheese and Bubblegum work excellent for trout on Pine Creek, and abroad.   The extreme ...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

Shorter, fatter trout-attracting worm Unique shape is great for wacky rigs Features Gulp! extreme scent dispersion

FEATURES Replaces the real thing Water-based formula has lifelike taste and texture

FEATURES Fortified with Gulp! flavor bits Natural live bait taste Floating formula floats hook in the visible strike zone